We helped ISM scale their online revenue, achieving a 40% increase in online bookings in 6 months.
Challenge
While ISM had a strong reputation in the industry, they faced limitations in scaling online bookings efficiently. Their existing digital channels had reached a plateau, and they required a refined paid media strategy with enhanced tracking capabilities to maximise their return on investment (ROI).
To address these challenges, they engaged our team to develop a comprehensive performance marketing strategy that would deliver measurable improvements in online bookings and conversion rates.
Results
In just 6 months, our new approach delivered a 40% increase in total online bookings while refining the conversion funnel resulting in a 50% improvement in conversion rate. These improvements have driven substantial business growth for ISM, reinforcing the power of data-driven digital marketing.
+40%
+50%
The Challenge
While ISM had a strong reputation in the industry, they faced limitations in scaling online bookings efficiently. Their existing digital channels had reached a plateau, and they required a refined paid media strategy with enhanced tracking capabilities to maximise their return on investment (ROI).
To address these challenges, they engaged our team to develop a comprehensive performance marketing strategy that would deliver measurable improvements in online bookings and conversion rates.
The Brief
To create a scaleable paid ads strategy ensuring a steady influx of high-intent bookings, while improving the effective of all of the ads, simply put, drive more sales for less cost.
Our Approach
We designed a targeted paid ads strategy for ISM, prioritising high-intent audiences through a multi-campaign approach on Google Ads. Our data-driven methodology ensured continual optimisation of ad placements, bid strategies, and audience targeting to maximise online bookings.
Additionally, we implemented advanced tracking solutions, allowing for deeper insights into user behaviour and conversion pathways. This enabled ISM to refine their booking funnel and allocate resources more effectively. Alongside our paid search efforts, we provided website maintenance and support to enhance user experience and improve site performance.
Services Provided
Performance Marketing Strategy
Paid Search Strategy & Implementation
Advanced Tracking & Analytics
Website Maintenance & Support
Results
Our new approach delivered a 40% increase in total online bookings while refining the conversion funnel resulting in a 50% improvement in conversion rate. These improvements have driven substantial business growth for ISM, reinforcing the power of data-driven digital marketing.
+40%
+50%
“InDigital improved our Google Ads, boosting sales while lowering costs. Their expertise has been transformational for our strategy.”
