Technology
RuralWifi
We helped Rural Wifi expand rapidly and increased new leads by 48% with a strategic paid search approach.
Challenge
As Rural WiFi set their sights on expanding services across the entire country and introducing new offerings, the company recognised the need for precisely targeted marketing campaigns to effectively scale operations. Previously managing their paid ads in-house, they sought support to enhance their strategies and achieve sustainable growth.
Results
Since implementing our strategy, Rural WiFi has seen remarkable improvements across key performance metrics. Website visits have increased by +30%, while leads have grown by an impressive +48%. At the same time, we’ve reduced the cost per lead by 25%, making their marketing efforts significantly more efficient. These results highlight the success of our tailored approach and ongoing optimization, helping Rural WiFi achieve sustainable growth as they expand their reach across Ireland.
+48%
-25%
The Challenge
As Rural WiFi set their sights on expanding services across the entire country and introducing new offerings, the company recognised the need for precisely targeted marketing campaigns to effectively scale operations. Previously managing their paid ads in-house, they sought support to enhance their strategies and achieve sustainable growth.
The Brief
We were engaged to develop and manage targeted marketing campaigns that would facilitate Rural WiFi’s nationwide expansion and promote their new service offerings. The objective was to increase brand awareness, attract new customers, and support the company’s scaling efforts through expert marketing management.
Our Approach
We developed a performance-focused strategy tailored to help Rural WiFi expand across Ireland and promote their new service offerings. This included completely overhauling their paid search campaigns to target the right audiences more effectively and drive better results.
We also introduced advanced digital analytics and tracking tools, giving us clear insights into what’s working and where we can improve. By closely monitoring performance, we continue to refine and optimize their campaigns every month, ensuring steady growth and helping them stay ahead in a competitive market.
Services Provided
Performance Marketing Strategy
Paid Search Strategy & Implementation
Performance Analytics
Results
Since implementing our strategy, Rural WiFi has seen remarkable improvements across key performance metrics. Website visits have increased by +30%, while leads have grown by an impressive +48%. At the same time, we’ve reduced the cost per lead by 25%, making their marketing efforts significantly more efficient. These results highlight the success of our tailored approach and ongoing optimization, helping Rural WiFi achieve sustainable growth as they expand their reach across Ireland.
+48%
-26%
Client Testimonial
“InDigital have been a fantastic addition to our marketing efforts. Their expertise in digital marketing has massively improved our online presence. The results speak for themselves – increased visibility, improved website traffic, and higher conversion rates”
