Professional Services
The Career Coach
We helped The Career Coach grow rapidly and increased sales by 800% YoY with an integrated paid media approach.
Challenge
The Career Coach had been growing organically for quite a while thanks to a lot of their previous client spreading good word of mouth, however, it was challenging to scale the business on this so The Career Coach came to us looking for support to help them develop their online presence so that they could scale the business successfully.
Results
Our new approach to The Career Coach’s paid media and lead generation has resulted in a +400% increase in new leads with a 54% conversion rate increase on the website. The 12-month growth program has resulted in The Career Coach Increasing their client base by 800%.
+800%
-25%
The Challenge
The Career Coach had been growing organically for quite a while thanks to a lot of their previous client spreading good word of mouth, however, it was challenging to scale the business on this so The Career Coach came to us looking for support to help them develop their online presence so that they could scale the business successfully.
The Brief
To develop an integrated growth program for the business that focuses on driving leads through digital marketing with the core KPI being to double the size of the business in 2024.
Our Approach
We developed a bespoke lead generation strategy for The Career Coach, focusing primarily on acquiring quality high-intent leads through a multi-campaign approach to Google Ads. After several months of success in providing that Google Ads was a very viable channel for the business we then worked on optimising their wider business by developing a new bespoke website which serves as the heart of all of their lead generation.
We then took on the ongoing management of all of their paid media for the year to continuously improve the number of leads coming through for them and constantly improve their lead conversion process and their online presence including managing their website.
Services Provided
Performance Marketing Strategy
Paid Search Strategy & Implementation
CRM Implementation
Website Design & Development
Performance Analytics
Results
Our new approach to The Career Coach’s paid media and lead generation has resulted in a +400% increase in new leads with a 54% conversion rate increase on the website. The 12-month growth program has resulted in The Career Coach Increasing their client base by 800%.
+800%
+400%
Client Testimonial
I engaged InDigital 12 months ago, I have been blown away by the exceptional dedication that the InDigital team have had to help TCC produce phenomenal results consistently."
