The Career Coach Case Study

We helped The Career Coach grow rapidly and increased leads by 104% YoY with an integrated paid media approach

+ 1 %
Website Visits
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Website Leads
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Conv Rate
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New Sales

"Their innovative approach has helped TCC achieve unparalleled growth..."

“I engaged InDigital 12 months ago, having spent a long time trying to find a quality partner who could consistently create effective campaigns that were commercially focused and who could drive results. I have been blown away by the exceptional dedication that the InDigital team have had to help TCC produce phenomenal results consistently. 

Their innovative approach has helped TCC achieve unparalleled growth and 8x our client base. With the InDigital team now building a brand-new website for us I have no doubt we will continue to see our growth continue at an accelerated pace over the next 12 months and beyond.”

Dan Potts

Managing Director at The Career Coach

The Client

The Career Coach are an Irish homegrown success who has helped over 10,000+ people land their dream jobs. In 2023 The Career Coach were eager to expand their reach and keep helping people find their dream jobs and were looking to grow their business rapidly.

The Challenge

The Career Coach had been growing organically for quite a while thanks to a lot of their previous client spreading good word of mouth, however, it was challenging to scale the business on this so The Career Coach came to us looking for support to help them develop their online presence so that they could scale the business successfully.

The Brief

To develop an integrated growth program for the business that focuses on driving leads through digital marketing with the core KPI being to double the size of the business in 2024.

Our Approach

We developed a bespoke lead generation strategy for The Career Coach, focusing primarily on acquiring quality high-intent leads through a multi-campaign approach to Google Ads. After several months of success in providing that Google Ads was a very viable channel for the business we then worked on optimising their wider business by developing a new bespoke website which serves as the heart of all of their lead generation.

We then took on the ongoing management of all of their paid media for the year to continuously improve the number of leads coming through for them and constantly improve their lead conversion process and their online presence including managing their website.

Services Provided

  • Performance Marketing Strategy
  • Paid Search Strategy & Implementation
  • Website Design & Development
  • Performance Analytics

Results

Our new approach to The Career Coach’s paid media and lead generation has resulted in a +51% increase in monthly website visits, and most importantly a +108% increase in leads being generated on the website every month.

The 12 month program has resulted in The Career Coach Increasing their client base by 800%.

+ 1 %
Website Visits
+ 1 %
Website Leads
+ 1 %
Conv Rate
+ 1 %
New Sales

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