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Website Tracking Made Easy: The Magic of Google Tag Manager

Unlock the magic of Google Tag Manager with our easy-going guide. Whether you're a DIY enthusiast or looking for a helping hand, we've got you covered. Dive in and let's jazz up your website tracking together!

Website Tracking Made Easy: The Magic of Google Tag Manager

First off, let’s talk about ease of use. Google Tag Manager (GTM) is a lifesaver for business owners and marketers who’ve had enough of battling with code. Gone are the days when you needed to wait for the IT guys to add or update website tags. With GTM, it’s all at your fingertips – no coding degree needed! This means you can launch that new campaign or track those leads without breaking a sweat or the site, the IT guys won’t like that one!

Speeding Things Up: Hello, Happy Customers

Slow websites are as popular as cold coffee. Your customers think so too. No one loves a slow website, and every second a visitor is waiting to visit your website is a pain for them, if it takes too long they’ll be gone faster than it loads. Here’s where GTM comes to the rescue! By handling tags the right way, it stops loads of tracking codes slowing down your website, without GTM they can load a bit mad and slow down your site.

The Power of Knowing: Data That Talks

Imagine knowing exactly what makes your customers click, what keeps them coming back, or what sends them packing. That’s the power of GTM along with an Analytics platform like Google Analytics can give you. Tag Manager helps run Google Analytics super smooth, it handles all the tags, it helps track all of the events happening, and most importantly it helps you keep an eye on what your website is doing for your business.

Spying Isn’t Only For James Bond

I hear you asking, “Why all this fuss about tracking?” Here’s the scoop: in the world of marketing, understanding your audience isn’t just nice to have; it’s essential. Knowing which ads bring people to your site, which pages they linger on, and what makes them convert (or head for the hills) isn’t just interesting – it’s the cornerstone of your marketing strategy. We often see clients who think their tracking is in a good state, but once we have a look around it’s often the case that key events are missing, maybe they’re not tracking phone calls happening from the website, or they’re not keeping an eye on every form.

Keeping It Legal: Handling All Those Cookies

With all the talk about data privacy (hello, GDPR and friends), it’s crucial to keep things on the up and up. GTM helps you play it safe, making sure you’re collecting data responsibly and respecting your visitors’ privacy preferences. Peace of mind for you, no creepy feelings for them – it’s a win-win.

To make GTM fully compliant you’ll want to integrate a Consent Management Progam (CMP) which will handle everything cookie-related, it will block tags until a visitor tells your website that it’s happy for you to track them. There are loads of CMPs out there, our favourite to use is CookieBot as it is super straightforward to setup and integrate directly into Tag Manager

Holding Onto Data: Google Consent Mode

Now, let’s chat about something that’s becoming increasingly crucial in our digital world: holding onto data while juggling privacy data. With Google Consent Mode, businesses are finding a friendlier path through the complex terrain of data privacy regulations. This nifty feature allows you to respect user privacy while still gathering important insights. How? By adjusting the behaviour of your website’s tags based on the consent status of your users.

Imagine this: A visitor lands on your site but opts out of certain cookies. In the past, this might have left you flying blind, missing out on valuable analytics. But with Consent Mode, you can still collect aggregated data and run basic site measurements, keeping you informed without stepping over privacy lines. It’s all about balancing respect for privacy with your need for insights — and GTM is here to help you strike that perfect balance.

Google Consent Mode, integrated within GTM, works seamlessly to adjust how cookies are handled based on user permissions. This means you can respect your visitors’ privacy choices while still gathering crucial analytics.

It’s crucial when using Consent Mode that you stay compliant and this is why we recommend using GTM in tandem with Cookiebot because this approach ensures your foundations are in place so that you’re only tracking data of users who give you the correct permissions.

This partnership allows you to make the most out of Consent Mode, ensuring that while user preferences are respected, you still gain valuable insights into website performance and user behaviour – insights crucial for tailoring your strategies and improving user experiences.

Kick Start Your Project: DIY or Partner Setup

Thinking about diving into Google Tag Manager? Awesome! If you’re up for a bit of adventure, it’s a nice project to start on to get into the world of tracking & analytics. But hey, no pressure! If you’re not in the mood to tackle it solo, we’re here to help out. Our team are available anytime and can have it set up and running for you in absolutely no time!

So, What’s the Verdict?

Here’s the deal: Google Tag Manager isn’t just a tool; it’s your partner in crime (the legal kind, of course). It’s there to make your life easier, your website faster, and your data more insightful. Whether you’re a one-person show or part of a bustling enterprise, GTM scales to fit your needs, growing with you as you expand your digital empire.

In the bustling digital marketplace, staying ahead of the curve isn’t just an advantage – it’s a necessity. And with GTM by your side, you’re not just keeping up; you’re leading the charge. So, are you ready to give Google Tag Manager a spin and see what it can do for your business?

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